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What is Routific?

Routific is a route optimization solution powering the world's most efficient delivery fleets.
Our software saves businesses up to 40% on driving time and fuel.

Seed round brings total funding to $1.2M USD led by Pallasite Ventures, Firestarter Fund, and Axiom Zen.


Accepted into Techstars Chicago


Joined venture studio Axiom Zen


Winner of Startup Weekend Vancouver


In the last year, we saved...

The equivalent of planting

100,738 trees

7.9 Million Kilometers
837,735 Litres of Fuel
4.8 Milion Pounds of CO2

About the team

Marc Kuo is the Founder and CEO of Routific. He loves noodle soups and kicking around a soccer ball.

Marc Kuo


As Founder and CEO of Routific, Marc is an expert on advanced route optimization algorithms and brings more than a decade of experience in the field of logistics. Previously, Marc was a founding team member at Axiom Zen, an algorithmic trader for UBS Bank in Hong Kong, and a consultant at Cap Gemini in the Netherlands. He graduated cum laude with a master’s degree in operations research from Erasmus University, where he majored in computer science, machine learning, and artificial intelligence.

Suzanne Ma is co-founder and CMO at Routific. She’s also an award-winning author and journalist!

Suzanne Ma


An award-winning journalist and published author, Suzanne is Routific’s resident storyteller. Her work has appeared in numerous publications including The Wall Street Journal, Bloomberg Businessweek, The Associated Press, and Salon, among others. She is also the author of Meet Me In Venice, a book about the Chinese immigrant experience. Suzanne graduated with Honors from Columbia University’s Graduate School of Journalism and was awarded the Pulitzer Traveling Fellowship.

Andre Soesilo is co-founder and CTO at Routific. We call him “Mr. Muscles.

Andre Soesilo


Andre brings more than eight years of international experience to the role of Routific’s CTO, having worked as a software developer and project manager in the United States, Canada, and China. Previously, he was a full-stack engineer at Axiom Zen and lead tester at Microsoft where he wrote test frameworks and squashed lots of bugs. Andre has a degree in software engineering from the University of British Columbia and is a graduate of Lighthouse Labs.

Press Kit

Routific’s logo is traditionally yellow and brown but when placed on a dark background, it becomes white. Please refrain from using any other colors but the official ones listed here.

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