AUTHORS
Marc Kuo is the Founder & CEO of Routific, a route optimization platform for growing delivery businesses. Our mission is to green the planet by reducing the mileage and fuel consumption of delivery fleets. With over a decade of experience in the last-mile industry, he has advised hundreds of delivery businesses on their route planning and delivery operations.

Latest blog posts
The Efficient Startup
Your team is your company’s most crucial asset. Every investor will tell you this. The first thing they look for is a solid team. Find out more!
The Importance Of Startup Culture
When Yoav Lurie raised $6 million in Series B funding, he quickly grew his team from 20 to more than 60 people in a matter of months. Find out more!
Interviewing With A Tech Startup: Advice for PhDs
Advice for PhDs who want to work in tech startups.
Build Or Buy? The Pros And Cons Of Using APIs
An infographic about what a business might choose an API instead of building their own software.
Taxi Dispatch Algorithms: Why Route Optimization Reigns
Recently, I encountered an irresistible coding challenge put out by Local Motion: it’s a realistic simulation of the taxi dispatch problem. Find out more!
The Next Phase For Struggling On-Demand Startups
The on-demand business model is a bust. A new generation of delivery businesses are adopting a scheduled approach and vying for a chance to be profitable.
Don’t Build It In-House, There's An API For That
If you’re looking to build a commodity feature, there’s probably an API for that — and that API will most likely be better than what you can produce.
What 61 Points On Hacker News Did For My Startup
Hacker News is not just a sinkhole for your morning’s productivity. I discovered it is a great platform to launch your startup.