Our mission is to make route optimization software accessible to everyone.
Routific's Core Values
Radical Transparency
We are fully honest, open, and authentic with ourselves and our customers. Allergic to ‘corporate’ speak, we practice open and clear communication at all times.
Real Teamwork
We believe people do better when we think about others more than we think about ourselves. Our priority is to help our customers succeed, so we succeed in turn.
Rapid Professional Growth
Routicians love a growth mindset. We strive to always push the boundaries of what’s possible and will go the extra mile to help your business grow.
Our Origin Story
Our founder and CEO, Marc, was just a boy when he started working in the kitchen of his family’s Chinese restaurant in Rotterdam. The son of small business entrepreneurs, he quickly developed a strong work ethic and a passion for efficiency, learning how to run a small, lively business on a tight budget.
For his degree in Operations Research, Marc wrote his thesis on route optimization algorithms, but he didn't start Routific right after school. He began his career as an algorithmic trader for a large investment bank in Hong Kong.
Marc quickly realized that using algorithms to trade stocks was not fulfilling; he wanted to make a real, green impact on the planet. So in 2012, he started Routific.
The Routific Logo
Our logo elegantly combines the image of a bee in flight, intertwined with a flower, which represents our mission and core values.
The bee pays homage to our algorithm, inspired by the efficiency of nature and computer science’s famous bee algorithm. The flower petals resemble Routific-optimized delivery routes going out from and returning to their depots. The transparent 'wings' of the bee symbolize one of our fundamental principles — radical transparency. And finally, the hexagonal honeycombs represent the strength and efficiency of our Routific hive.
The Hive
Leadership
Product & Design
Engineering
Customer Team
Wellness & Security
