Every day thousands of businesses around the world use route optimization to save time, save fuel, and reduce their carbon footprint.Our mission is to make route optimization software accessible to everyone.We are fully honest, open, and authentic with ourselves and our customers. Allergic to ‘corporate’ speak, we practice open and clear communication at all times.We believe people do better when we think about others more than we think about ourselves. Our priority is to help our customers succeed, so we succeed in turn.Routicians love a growth mindset. We strive to always push the boundaries of what’s possible and will go the extra mile to help your business grow.From a family restaurant kitchen in Rotterdam to route optimization for thousands of businesses.Our founder and CEO, Marc, was just a boy when he started working in the kitchen of his family’s Chinese restaurant. The son of small business entrepreneurs, he learned to run a small, lively business on a tight budget, and developed a passion for efficiency.For his degree in Operations Research, Marc wrote his thesis on route optimization algorithms, but he didn’t start Routific right after school.He began his career as an algorithmic trader for a large investment bank. Using algorithms to trade stocks wasn’t fulfilling: he wanted to make a real, green impact on the planet.So in 2012, he started Routific: route optimization that helps delivery businesses save time, save fuel and cut their carbon footprint.

The Hive

Routicians hail from 12 countries and speak 21 languages!

Leadership

Jenya Farris
CPO
Marc Kuo
Co-Founder & CEO
Michael Yablonsky
Director of Design
Nina Sarabia
Director of Engineering
Scott Justason
CTO
Suzanne Ma
Co-Founder & Dir. Product Marketing

Product & Design

Allison Fang
Senior Product Designer
Frankie Ng
Senior Product & Visual Designer II
Jamil Wahid
Staff Product Manager
Teja Vajha
Senior Technical Product Manager

Engineering

Adam Smith
Senior Product Engineer II
Isaac Ribeiro
Staff Engineer
Julio Renner
Staff Engineer II
Kevin Lioi
Principal Research Engineer
Peter Kemp
Engineering Lead
Philip Chung
Staff Engineer II
Rashi Malhotra
Product Engineer
Rodrigo Boos
Staff Engineer II
Roger Tsui
Principal Algorithm Engineer
Serena Tay
Senior Product Engineer

Customer Team

Chris Chan
Sr. Customer Success Manager
Jian De Joya
Senior Account Executive
Pam Sykes
Lead Content Strategist
Sophie Ellis
Customer Support Lead

Wellness & Security

Chuck
Senior Telephone Hoperator
Harvey
Office Vacuum
Jimmy
Senior Retrieval Analyst
Kuma
Pest Control Officer
Kuro
Director of Chin Rubs
Nova
Head of Fluffiness
Qi'ra
Branch Manager
Our logo combines a bee in flight with a flower, and it says a lot about who we are.A homage to our algorithm, inspired by the efficiency of nature and computer science’s famous bee algorithm. Its transparent wings stand for radical transparency.The petals resemble Routific-optimized delivery routes, going out from their depots and returning to them.The hexagonal honeycombs represent the strength and efficiency of the Routific hive.