Onfleet vs Bringg: Which Is Best? 

‍Onfleet and Bringg are two of the most popular, robust delivery management systems for medium-sized and large operations. But each has different strengths and weaknesses, so it can be hard to choose between them. In this article we’ll consider the advantages and disadvantages of each platform, and discuss the best fit for different kinds of delivery business. 

Where did we get this info?

To write this article about Onfleet and Bringg, we looked for feedback from real delivery businesses. We  drew from public user reviews on Capterra and G2, and used our own internal notes from conversations we’ve had with delivery businesses over the years.

Let’s start with a detailed look at Onfleet. Then we’ll discuss Bringg, and finally look at Routific as another alternative for last-mile deliveries.

💡If more efficient route optimization is your priority, Routific is the best alternative to both Onfleet and Bringg. Check out our 7-day free trial, or contact our sales team for a demo of our more advanced features.

Onfleet: Great for on-demand delivery and couriers

Onfleet is a mature business with a strong user base, serving mainly mid-size to enterprise customers in the 11-1,000 user range. They’ve been in business since 2012, with a primary focus on delivery management software solutions. 

Onfleet's key features include real-time tracking, automated dispatch, and detailed analytics. It may be a little too simple for larger enterprises or businesses looking to scale rapidly, however. And while it excels in local delivery management, it won’t serve companies that are looking for an end-to-end logistics solution that includes long-haul transportation. 

Onfleet’s main strengths

Onfleet’s standout features include:

• Automatic driver assignment for on-demand deliveries. This enables customer self-service with fast turnaround times, and makes Onfleet a good option for courier businesses. 
• A live chat option inside the driver mobile app, so it’s easy for drivers to communicate with both customers and dispatchers without sharing phone numbers. 
• A real-time tracking link so customers can see where their driver is. They can also rate and provide feedback on their customer experience.
• Detailed driver analytics, including actual vs planned stop duration, and on-time vs late deliveries.
• A full feature set including barcode scanning.

Onfleet's weaknesses

Inconsistent route optimization is one of Onfleet’s main weaknesses. They only added route optimization into their software suite in 2016 — and their routing engine isn’t developed in-house, but powered by an external routing company. As a result, most complaints we hear from Onfleet users are about poorly optimized routes, with lots of criss-crossing and inaccurate addresses. 

Compounding the problem, users report that it’s difficult to make changes to Onfleet’s routes, something many dispatchers need to do several times a day.

Other weaknesses relate to cost and ease of use:

• The platform is complex and requires training to get started. 
• The interface doesn’t show actual routes, just pins — and you can only view one route at a time. There’s also no timeline view, which can make daily delivery management more difficult. 
• It’s expensive and their pricing is inflexible. The $550 per month starting price includes just 2,000 delivery tasks, with a big jump to the next tier at $1,265 per month. This can leave some customers having to choose between paying for overages, or paying for capacity they don’t use. 
• Some users have reported that the driver app is very battery-hungry. 

What do customers say in their own words?

Positive Onfleet reviews

“We are able to track all our employees and more with OnFleet, and provide exact ETAs.”  — Ashli R, general manager.

“Modern logistics platform for serious on-demand companies.” — James W, cofounder, midsize construction company.

Negative Onfleet reviews

“The route optimization is definitely not 100% and occasionally throws up some odd routes which would require amphibious delivery vehicles.”— Brett K, mid-market director.

“Things that should be commonplace are considered extra add-ons which can increase your price.” — Robbin C, midmarket distribution manager

“Not very customizable, limited API. Only available for the top membership tiers”. — Erick B, SMB general manager.

Onfleet's pricing

Starts at $550 per month with a limit of 2,000 pickup/delivery tasks. A 14-day free trial is available.

Barcode scanning, age verification and 5,000 pickup/delivery tasks start at $1,265 per month. Custom pricing is available for enterprise customers.

Summary

Target audience: Multi-national couriers, retailers and distributors, on-demand delivery services.

Features for delivery businesses: Multiple route planning, delivery time windows, live tracking, customer notifications, driver mobile app, barcode scanning.

Capterra rating: 4.7 (90+ ratings)

Bringg: Great for end-to-end logistics with 3PL integration

Bringg is powerful logistics software with many features that make it a good choice for large brands.  But Bringg’s broad scope and complexity can make it hard to implement and manage. It also lags behind when it comes to efficient route optimization. 

The features that make Bringg stand out are:

1. End-to-end supply chain management: This makes Bringg especially useful for geographically dispersed companies with complex logistics operations, and factories or warehouses in multiple locations. Bringg’s functionality also includes reverse logistics management, something neither Onfleet nor Routific yet offers.
2. Salesforce integration: Zenkraft (also known as Bringg on Salesforce) seamlessly integrates order management with delivery management, making this a natural choice for any organization that’s already committed to Salesforce. 
3. Third-party carrier network: Bringg’s Delivery Hub product includes partnerships with over 250 carriers, including household names like FedEx, Uber, DHL, UPS, Aramex, DoorDash, and Deliveroo. Bringg’s global footprint is an advantage here. The company is based in Tel Aviv, with offices in Chicago and London.
4. In-house deliveries are handled through the separate ROAD product. This includes standard last-mile delivery features like route optimization, driver dispatch, SMS/email notifications to customers, and proof of delivery.
5. Support for on-demand delivery: Like Onfleet, Bringg has an auto-dispatch feature to ensure quick turnaround for on-demand delivery use cases. 

Bringg’s main strengths

As our standout feature list suggests, Bringg’s primary strength is in serving large, complex businesses that need to manage an entire supply chain that includes both outsourced 3PL and in-house components.

Bringg’s users often tell us how much they love the platform’s automation, specifically when it comes to:

• Integrations with ecommerce software, as well as other platforms like DoorDash and Uber. 
• Inventory tracking using barcode scanning to track items from warehouse to customer.
• Larger businesses that employ both in-house drivers and third-party contractors can use Bringg to manage communication with drivers.

Bringg's weaknesses

Bringg’s broad scope and complexity comes with some sacrifices: 

1. Bringg is not easy to use and it usually does take at least a few weeks to train staff and integrate this software into delivery processes. The implementation process may need support from external consultants.
2. Complexity comes with custom pricing, so there’s no public information about how much Bringg costs. But feedback we’ve heard privately from Bringg customers is that it can be expensive.  
3. Bringg’s route optimization capabilities are mediocre. This can undermine the efficiency gains that are a big reason for implementing Bringg in the first place — and it’s the main reason Bringg users come to Routific. 
4. Users report a number of performance issues with the Bringg mobile driver app on the Google Play Store and the App Store.

Positive Bringg reviews

“Highly adaptable and customizable with extensive integration options”. — Anshul Singh C, SMB software engineer

“This software is incredibly powerful and useful for our integration. We have it connected to our UPS account, and we are able to put our inventory into Salesforce, create orders on custom or standard objects, add in package size information standards, and create labels and return labels that print right to our label makers while in Salesforce. Plus we have automation set to provide shipment updates to the order submitter. It's so helpful for us!” — Julie B, midmarket G2 user.

Negative Bringg reviews

“It could use improvements on the glitching of the system or shutting down at random times. When the system gets overwhelmed, it can slow down tremendously.” — Hannah O, midmarket Sales Director

“Cost, complexity, tech issues from time to time, integration challenges, customer support.” — G2 verified user, enterprise retail.

“I dislike how complex it is. There are so many steps to changing and fixing things, and I feel like I get lost in the system. Once it's set, it saves more time for more people, but I feel like I waste a lot of time navigating automation trails.” — Julie B, midmarket G2 user.

Bringg's Pricing

Not publicly available. 

Summary

Target audience: Bringg is enterprise-level delivery management software, which is popular with large organizations and brands like Walmart, KFC, and Coca-Cola.

Features for delivery businesses: Automatic dispatch for on-demand delivery, communication between drivers, driver analytics, inventory tracking with barcode scanning,  route planning, route optimization, proof of delivery

Capterra rating: 4.8, but with only 8 ratings. 

Routific: For the most efficient last-mile delivery route optimization

Routific is route optimization software designed specifically for small- to medium-sized businesses that do local deliveries. The last mile is notoriously the most expensive part of the supply chain, and that’s where more efficient routing can have a massive impact on profitability.

Routific's main strengths

We’ve heard it directly from customers, so we’re confident in saying it: Routific’s route optimization is better than both Onfleet’s and Bringg’s. 

In particular: 

• Routific’s routes need minimal manual editing — and if changes are needed, they’re easy to make. This alone can save a couple of hours of a planner’s time every day.
• Our routes are clean and untangled. There is less of the criss-crossing that annoys drivers.  
• We have more accurate traffic prediction and ETAs based on machine learning. 
• Our more efficient routing means customers can do the same number of deliveries with fewer drivers. 

We’ve also heard that the Onfleet and Bringg mobile driver apps are very hard on phone battery life, and less easy to use. 

Other advantages of using Routific

1. We focus on medium-sized and small businesses rather than enterprises, which means we pay special attention to being easy to use. 
2. Our customer service is superb, with a customer support team featuring real people (you’ll get to know Chris, Sophie, Caitlin and Jian). No bots! 
3. Planners and dispatchers like our timeline view, which makes it easy to follow the progress of drivers through the day using live GPS tracking.

Routific's weaknesses

The fact that we’re optimized for small and mid-market businesses means we’re typically not a good enterprise fit (although our routing engine API allows integration of our route optimization algorithm into other systems).

Routific also lacks some functionality. Right now we can’t offer: 

• Multi-day planning
• On-demand delivery planning
• Return to depot (although there are workarounds for this)
• In-app driver chat
• Barcode scanning
• Two-way communication between drivers and customers

If any of these features are deal-breakers for you, then Routific is not the right choice for your business right now. 

Positive Routific reviews

“The ease of use, simplicity, and customer service is second to none. I have tried and demoed every routing tool out there and none come close to Routific with ease of use and simplicity.” — Morgan H, SMB CEO

“It's intuitive, it has awesome features like the client notifications, and everytime I had a question I was serviced in a very comprehensive and friendly fashion. They didn't stop until I said I was satisfied.” — Jonathan K, SMB owner.

“Platform was straightforward and easy to use for the admin and drivers. Clean and user friendly, functional and not ‘cluggy’ like some of the other platforms I have trialled.” — Andy L, midmarket managing director. 

“The software will automatically optimize the route across my fleet of trucks (10), figuring out how to both balance the load between trucks AND do so in the fewest possible miles. I can instantly see how changes in routing impacts mileage. Incredibly fast, flexible, easy to use.” — Peter L, SMB general manager

Negative Routific reviews

“We think that the live tracking feature should be a standard and not an addon.” — Ricardo V, midmarket CEO.

“Would be nice to have some more options for client messaging or ability to communicate through the app.” — Nora M, midmarket delivery manager. 

“No communication directly to the customer from the app.” — Swier P, midmarket account manager. 

“I wish we had more options for personalization … For example, being able to send notifications both through email and SMS and not just one or the other.  Or being able to schedule routes and drivers across multiple days would be a game changer.” — Jill L, manager of a food and beverage company.

Routific's pricing

• Starts at $49 per vehicle per month for route optimization and dispatching.
• $69 per vehicle per month for more advanced delivery management features like live GPS tracking, proof of delivery (POD), and API integrations. 
• $93 per vehicle per month for customer experience features like customizable SMS and email notifications and a real-time delivery tracker link.

Summary

Target audience: Small to medium sized last mile delivery businesses

Features for delivery businesses: Plan multiple routes, delivery time windows, live tracking, customer notifications, mobile app for drivers, proof of delivery

Capterra rating: 4.9 (120+ reviews).

What about Tookan, Circuit for Teams, and other apps?

If you’re considering Bringg vs Onfleet, it’s probably not worth your while to consider simpler alternatives like Tookan or Circuit for Teams. These are aimed at startups and small-to-medium businesses that need fairly basic route planning or route scheduling functionality. Their route optimization is not as good as Routific’s, and they lack the more advanced features of Bringg and Onfleet like on-demand delivery planning or 3PL integration.

How to choose a delivery management platform

The right delivery software can make a big difference to the profitability of a delivery business. It can:

• Save hours of time planning delivery routes 
• Slash fuel consumption and vehicle emissions by creating more efficient routes
• Free drivers from distractions so they can deliver quickly and safely
• Create a much better delivery experience for the customer
• Streamline back office processes like driver payroll management

Obviously every business has different needs from a delivery management solution, but in general these are the things to look out for:

Route optimization

Route optimization is now a standard feature in delivery management software. But route optimization is more complex than simple route planning, and some algorithms are a lot better than others — in our tests, there’s up to a 20% difference in route efficiency between different platforms. 

We recommend you test your last mile delivery software shortlist with a real route from your own business. Don’t just focus on which algorithm gives the shortest routes overall — also look at how accurate the ETAs are, and how logical the routes are from a driver’s point of view. 

Good route optimization should include options for how to allocate routes between drivers. If you’re using contract drivers, you may want to optimize for minimum vehicles; if your drivers are in-house, you may prefer to balance routes evenly between them. 

Customizable time windows

Waiting around all day for a delivery that may come at any time is nobody’s idea of a good time. Look for software that can offer a choice of delivery time windows. The time frames could be as long as a morning vs an afternoon, or as short as a 15-minute time slot. 

A driver mobile app

Drivers shouldn’t have to juggle clipboards or bulky tablets. The best delivery management systems now include smartphone apps for both Android and iOS, so drivers can manage their day straight from their mobile phone. This also enables real-time driver tracking so you can see exactly where they are, without anybody needing to make a call. Mobile apps also make driver management and end-of-day reporting much easier, since all the information is already part of the system. 

Easy dispatch and tracking features

Once routes are optimized, it shouldn’t take more than a click to dispatch them to your drivers on their mobile apps. And for dispatchers, look for a web dashboard with both a map and timeline view as well as live tracking, so you can see the status of your deliveries at a glance.

Automated customer notifications and proof of delivery

Look for software that will make it easy to set up automated messages to let customers know their delivery ETA, and when it’s completed. This alone can eliminate most of the “where is my delivery?” calls that eat up time. 

For extra value, look for apps that include proof of delivery features. Your drivers should be easily able to take photographs, capture signatures or scan barcodes using their mobile apps.

Delivery tracking links

One of the best things about apps like Uber and Doordash is the way customers can actually see their drivers approaching in real time. Offering a similar link is an easy way to improve your customer experience. 

Reporting tools

Your delivery management system should make it easy to generate reports at the end of each day, week or month, so you can manage driver pay and track your KPIs. Analytics should also provide insights into how you can improve your delivery operations. 

Good customer support 

When things don’t work as expected, you often need to fix them fast. Look for speedy, responsive customer service that doesn’t cost extra.

Cloud-based

It probably goes without saying in 2024, but don’t even consider a route planner that isn’t cloud-based / SaaS. In fact, we can’t think of one. The software world has moved definitively towards SaaS models that offer flexible monthly pricing and regular updates (at least monthly, if not weekly or daily).  

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