Route optimization for the masses

It’s true – our Founder & CEO, Marc, wrote his thesis on advanced route optimization algorithms. But he actually learned the importance of running a lean and efficient business when he was just a boy, growing up in the kitchen of his family’s Chinese restaurant.

Those lessons in efficiency stayed with Marc through his schooling and multiple degrees, and even when he began his career first as an algorithmic trader on the Hong Kong stock exchange and later as a logistics consultant.

But he was hungry for the chance to apply his knowledge of algorithms and smart logistics in a more direct way. Existing logistics solutions were prohibitively expensive and notoriously difficult to use. Marc wanted to offer something different – something smart, fast, and modern.

So in the fall of 2012, he started Routific. Marc assembled an amazing team of passionate entrepreneurs, each from distinct and unique backgrounds: a former Microsoft engineer and project manager, an award-winning author and journalist, and a product director with global sales and business development experience, to start.

Today, our team continues to grow, as does our impact on the world. We’ve already optimized routes in more than 908 cities around the globe – and we’re just getting started.