
Route optimization for the masses
Every day we’re helping hundreds of businesses around the globe save time and fuel with route optimization. Our mission? To provide last-mile delivery software that’s accessible to everyone. Like the companies we help, our team is committed to being as efficient and lean as possible. We are passionate about helping businesses thrive, and creating a more sustainable world – let’s work smarter together!
Our origin story

It’s true – our Founder & CEO, Marc, wrote his thesis on advanced route optimization algorithms. But he actually learned the importance of running a lean and efficient business when he was just a boy, growing up in the kitchen of his family’s Chinese restaurant.
Those lessons in efficiency stayed with Marc through his schooling and multiple degrees, and even when he began his career first as an algorithmic trader on the Hong Kong stock exchange and later as a logistics consultant.
But he was hungry for the chance to apply his knowledge of algorithms and smart logistics in a more direct way. Existing logistics solutions were prohibitively expensive and notoriously difficult to use. Marc wanted to offer something different – something smart, fast, and modern.
So in the fall of 2012, he started Routific. Marc assembled an amazing team of passionate entrepreneurs, each from distinct and unique backgrounds: a former Microsoft engineer and project manager, an award-winning author and journalist, and a product director with global sales and business development experience, to start.
Today, our team continues to grow, as does our impact on the world. We’ve already optimized routes in more than 908 cities around the globe – and we’re just getting started.

As seen in
Team Routific

Andre Soesilo
Senior Product Engineer

Youmi Choi
Design Lead

Philip Chung
Front End Developer

Roger Tsui
Algorithms Engineer

Sarah Kelvin-Davies
Director of People and Culture

Nancy Chen
Software Engineer

Emma Cimolini
Director of Marketing

Frankie Ng
Product Designer

Chris Girard
Senior Front End Engineer

Allison Fang
Product Designer

Matheus Webler
Backend Engineer

Scott Justason
CTO

Shannon Benson
Product Engineer

Chris Chan
Senior Customer Success Manager

Xiaowei Ma
Senior Algorithm Engineer

Jed Piezas
Product Engineer

Phil Manzano
Content Marketing Manager

Carol Darski
Senior Full Stack Engineer

Kevin Lioi
Lead Data Scientist

John Macpherson
Senior Account Executive

Jian De Joya
Account Executive

Coco
Head of Recruitment

Sugar
Head of Security

Finnegan
Head of Logistics
Delight Your Customers With Fast Deliveries &
Accurate ETAs
Combining powerful route optimization with a five-star delivery experience, Routific makes managing local delivery routes effortless and profitable.