Route Optimization for the masses

Every day we’re helping businesses around the globe save time and fuel with route optimization. Our mission? To build a route optimization solution that’s accessible, easy to use, and seamlessly integrated within other software platforms. Like the companies we help, our team is committed to being as efficient and lean as possible. We are passionate about cutting carbon and reducing waste in last-mile logistics – let’s work smarter together!

Team Routific

  • Marc is the Founder and CEO of Routific. He loves noodle soups and kicking around a soccer ball.

    Marc Kuo

    Founder & CEO
  • Suzanne is co-founder and CMO at Routific. She’s also an award-winning author and journalist!

    Suzanne Ma

    Co-founder & CMO
  • Andre is co-founder and CTO at Routific. We call him “Mr. Muscles.

    Andre Soesilo

    Co-founder & CTO
  • Andrew is co-founder and COO at Routific. He’s a fan of creative disruption.

    Andrew Kwok

    Co-founder & COO
  • Stefano is Routific’s beloved product designer. Nuff said.

    Stefano Tirloni

    Product Designer
  • Dale is our Director of Sales. He’s also the Head of Copy Machines at Routific.

    Dale Williams

    Director of Sales
  • Jonathan is our cluster master.

    Jonathan Lui

    Software Engineer
  • Youmi is our UX/UI Designer. We think she could also be a Korean model.

    Youmi Choi

    UX/UI Designer
  • Rennie is a full-stack engineer. He's proud of Ecuador's speed-walking team.

    Rennie Haylock

    Full Stack Developer
  • Soraiya is our Community Manager and urban planning geek.

    Soraiya Salemohamed

    Community Manager
  • Graffiti-style inspiration for web design. David is our amazing graphic designer.

    David Huynh

    Graphic/Web Designer
  • Olivier is the real deal. He has a PhD in optimization.


    Optimization expert, PhD
  • Coco is head of security at Routific.


    Head of Security
What customers are saying about us
Elizabeth Sheehan,
President atClimate Smart LogoCanada
We're thrilled to be working with innovative and forward-thinking companies like Routific.

The Routific team is helping drive carbon emission reductions. We are happy to recommend Routific to businesses eager to curb energy use, save money, and gain a competitive advantage.

Dan Parsons,
Co-Founder & Co-CEO atDRYV LogoChicago
The team behind Routific provided us with superb support.

The API was very straightforward and easy to integrate. For such a complex piece of technology, integration was a quick and painless experience.

As seen in

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It’s true – our Founder & CEO, Marc, wrote his thesis on advanced route optimization algorithms. But he actually learned the importance of running a lean and efficient business when he was just a boy, growing up in the kitchen of his family’s Chinese restaurant.

Those lessons in efficiency stayed with Marc through his schooling and multiple degrees, and even when he began his career first as an algorithmic trader on the Hong Kong stock exchange and later as a logistics consultant.

But he was hungry for the chance to apply his knowledge of algorithms and smart logistics in a more direct way. Existing logistics solutions were prohibitively expensive and notoriously difficult to use. Marc wanted to offer something different – something smart, fast, and modern.

So in the fall of 2012, he started Routific. Marc assembled an amazing team of passionate entrepreneurs, each from distinct and unique backgrounds: a former Microsoft engineer and project manager, an award-winning author and journalist, and a product director with global sales and business development experience, to start.

Today, our team continues to grow, as does our impact on the world. We've already optimized routes in more than 256 cities around the globe – and we’re just getting started.