Top 6 Bringg Alternatives For Last Mile Delivery Management

Bringg is a powerful delivery management platform with many features that make it a good choice for large brands. 

But Bringg’s broad scope and complexity can make it hard to implement and manage. It also lags behind some competitors when it comes to efficient route optimization. 

In this article we’ll look in more detail at the strengths and weaknesses of Bringg, especially for mid-market companies and small businesses. We’ll also look at how it stacks up against its top competitors. 

Finally, we’ll look at the best alternatives for different business needs. There is no one best solution for everyone! The market for last-mile delivery and logistics software is incredibly complex — and, as you’ll know if you’ve looked at any of the big software review sites like Capterra, G2, or SoftwareSuggest, it can be hard to narrow down a shortlist of solutions when there are hundreds to choose from. Our goal is to make the task a little easier. 

💡If you’re looking for more efficient route optimization, Routific is the best alternative to Bringg. Check out our 7-day free trial, or contact our sales team for a demo of our more advanced features.

Bringg’s notable features

Bringg’s own website says: “We specialize in simplifying delivery operations for global brands… Our experienced team and worldwide presence allow us to streamline last mile delivery, reduce costs, optimize operations, and enhance the customer experience.” 

The problem is, that’s what every delivery management software company says. So what sets Bringg apart? Four things:

1. End-to-end logistics management

If you want the ability to manage your entire supply chain from origin to end customer, Bringg has you covered. Their end-to-end logistics functionality is especially useful for geographically dispersed companies with factories or warehouses in multiple locations and complex logistics operations. 

Bringg also includes reverse logistics (managing returns).

2. Salesforce integration

The gap between taking an order and fulfilling it is a common pain point. Getting data from an order or customer relationship management system to a delivery management system may involve a spreadsheet download or an API integration.  The Bringg on Salesforce product handles the entire process directly within Salesforce itself, making this a natural choice for any organization that’s already committed to this CRM. 

3.  Third-party carrier network

Bringg’s Delivery Hub product includes partnerships with over 250 carriers, including household names like FedEx, Uber, DHL, UPS, Aramex, DoorDash, and Deliveroo. For those who prefer to outsource at least part of their deliveries, the combination of Delivery Hub and Salesforce makes things much easier.  

In-house deliveries are handled through the separate ROAD product. This includes standard last-mile delivery features like route optimization, driver dispatch, SMS/email notifications to customers, and proof of delivery.

Bringg’s global footprint is an advantage here. The company is based in Tel Aviv, with offices in Chicago and London. 

4. Support for on-demand delivery

On-demand delivery services involve very different business processes from scheduled deliveries. Food must be delivered within half an hour or less, for example, compared to a hobby item which can easily wait a few days. Automation is essential for quick turnaround times in on-demand delivery, and Bringg’s auto-dispatch feature provides this. 

Main strengths and weaknesses of Bringg as a delivery platform 

Strengths

Bringg’s primary strength is in serving large, complex businesses that need to manage an entire supply chain, from shipping across country to last-mile delivery. 

They’re an excellent fit for businesses that combine outsourcing to third-party logistics (3PL) suppliers with in-house deliveries. Bringg can help businesses spill over to an outside supplier when their in-house fleet runs out of capacity, and manage everything in one place from one web dashboard. It’s also good for ensuring customers get the same delivery experience, no matter how their order is fulfilled. 

Customer reviews bear this out:

Highly adaptable and customizable with extensive integration options. — Anshul Singh C, SMB software engineer

This software is incredibly powerful and useful for our integration. We have it connected to our UPS account, and we are able to put our inventory into Salesforce, create orders on custom or standard objects, add in package size information standards, and create labels and return labels that print right to our label makers while in Salesforce. Plus we have automation set to provide shipment updates to the order submitter. It's so helpful for us! — Julie B, midmarket G2 user.

Weaknesses

So, Bringg does a lot. But there are downsides to this broad functionality and power:

1. It may be a cloud-based SAAS platform, but that doesn’t mean it’s easy to implement and manage. It’s a complex system that may need support from outside consultants to implement, and it can be unstable and difficult to use. 
2. Complexity comes with custom pricing, so there’s no public information about how much Bringg costs. But online reviews and feedback we’ve heard privately from Bringg customers suggest it can be expensive.  
3. Bringg’s route optimization capabilities are mediocre. This can undermine the efficiency gains that are a big reason for implementing Bringg in the first place.  

Let’s take a look at more of their customer reviews.

Bringg customer reviews

It could use improvements on the glitching of the system or shutting down at random times. When the system gets overwhelmed, it can slow down tremendously. — Hannah O, midmarket Sales Director

Cost, complexity, tech issues from time to time, integration challenges, customer support. — G2 verified user, enterprise retail.

I dislike how complex it is. There are so many steps to changing and fixing things, and I feel like I get lost in the system. Once it's set, it saves more time for more people, but I feel like I waste a lot of time navigating automation trails. — Julie B, midmarket G2 user.

So, Bringg is great at some things, not so great at others. Let’s look at the alternatives!

Top alternatives to Bringg

1. Routific: When efficient route optimization matters

Routific is designed specifically for small- to medium-sized businesses that do local deliveries. The last mile is notoriously the most expensive part of the supply chain, and that’s where more efficient routing can have a massive impact on profitability.

We’ve heard it directly from customers, so we’re confident in saying it: Routific’s route optimization is better than Bringg’s. 

In particular: 

• Routific’s routes need minimal manual editing compared to Bringg. This alone can save a couple of hours of a planner’s time every day.
• Our routes are clean and untangled. There is less of the criss-crossing that annoys drivers.  
• We have more accurate traffic prediction and ETAs based on machine learning. 
• Our more efficient routing means customers can do the same number of deliveries with fewer drivers. 

We’ve also heard Bringg’s mobile driver app is very hard on phone battery life, and less easy to use. 

Other advantages of using Routific

1. We focus on medium-sized and small businesses rather than enterprises, which means we pay special attention to being easy to use. 
2. Our customer service is superb, with a customer support team featuring real people (you’ll get to know Chris, Sophie, Caitlin and Jian). No bots! 
3. Planners and dispatchers like our timeline view, which makes it easy to follow the progress of drivers through the day using live GPS tracking.

What Routific can’t do (yet)

• Multi-day planning
• Return to depot (although there are workarounds for this)
• In-app driver chat
• Barcode scanning
• Direct communication between drivers and customers

If any of these features are deal-breakers for you, then Routific is not the right choice for your business right now. 

Routific customer reviews

The ease of use, simplicity, and customer service is second to none. I have tried and demoed every routing tool out there and none come close to Routific with ease of use and simplicity. — Morgan H, SMB CEO

It's intuitive, it has awesome features like the client notifications, and everytime I had a question I was serviced in a very comprehensive and friendly fashion. They didn't stop until I said I was satisfied. — Jonathan K, SMB owner.

Platform was straightforward and easy to use for the admin and drivers. Clean and user friendly, functional and not ‘cluggy’ like some of the other platforms I have trialled. — Andy L, midmarket Managing Director. 

Routific pricing

• Starts at $49 per vehicle per month for route optimization and dispatching.
• $69 per vehicle per month for more advanced delivery management features like live GPS tracking, proof of delivery (POD), and API integrations. 
• $93 per vehicle per month for customer experience features like customizable SMS and email notifications and a real-time delivery tracker link.

2. eLogii: For a flexible feature set with a focus on couriers

eLogii is a newer company in the crowded delivery market, with some great reviews from happy customers. It can be quite difficult to find out more about this product, because they don’t offer a trial version and their website is a bit thin on detail. 

We do know that eLogii’s parent company is Brisqq, a London (UK)-based courier company. That means they have a lot of features specifically useful to couriers, like delivery label printing and some self-service features. These include a customer dashboard and the ability for customers to schedule and reschedule their own tasks.

Elogii’s main strengths and weaknesses

Looking at customer reviews of eLogii, what stands out is its versatility. It has lots of options for customizing the system to meet individual business needs. 

eLogii also has a number of features that make it a good choice for shippers who need end-to-end logistics management, but not access to a third party carrier network. These include:

• CRM and order management (including customer ratings on delivery)
• Fleet management
• Transportation management
• Barcode scanning
• Label printing
• “Buy online, pick up in store” (BOPIS) options — especially useful for businesses who already have a strong bricks-and-mortar presence. 
• Advanced route planning features: Return to depot and multi-day routing (on the top plan only).

On the downside, all that customizability makes for a complex system, and eLogii may require a lot of support to implement. It can also work out expensive.

eLogii claims they have “the fastest optimization on the market” — but there’s much more to good route optimization algorithms than speed! There’s no point in quick optimization if planners have to spend an hour or more afterward editing criss-crossing and tangled routes. There’s no evidence route optimization is one of eLogii’s strong points. 

Here’s what their customers say:

eLogii customer reviews

Very large set of parameters/settings that you can manage yourself. Good visibility over history of tasks/drivers/operators. The support are responsive. Broad level of coverage of all logistic areas. — Rowan N, Transport Manager, midmarket company

Robust system with a vast selection of functions and customization available to allow the user to tweak settings to find the right fit for their use case. — Karl R, Depot Manager, midmarket.

The routing engine can be quite random. It routes based on distance, not really time so that has been a challenge where we are more focused on time. The customer portal is weak and so is any PDF documentation. (We have worked with them to improve this.) The driver app could be better but they are already working on a new version. There wasn't really an onboarding process so we took far longer working everything out than expected. — Gary R, IT Manager, midmarket.

Many features of the software are only available on higher priced product tiers which are designed and priced for higher monthly delivery volumes. — Philip P, CIO, midmarket

eLogii pricing

eLogii don’t disclose their pricing — you will need to contact a member of their sales team for a demo and a custom quotation. 

The pricing model is based on the number of tasks (orders), rather than routes or vehicles. Again, this suggests a focus on courier-type or on-demand deliveries. Scheduled deliveries are likely to show a more consistent demand pattern which allows for planning with a consistent number of drivers from week to week. 

Some online sources say eLogii starts at $359 per month for up to 2,500 orders. This isn’t confirmed on their website, though, so it may be outdated information.

3. Onfleet: For on-demand delivery management and secure live chat with drivers 

Onfleet sits somewhere between Bringg and Routific, serving mainly mid-size to enterprise customers in the 11-1,000 users range. They’re a mature business with a strong user base.  

Onfleet’s main strengths and weaknesses 

Onfleet bills itself as a “complete toolkit for last mile delivery”. Standout features include:

• Automatic driver assignment for on-demand deliveries. This enables customer self-service and makes Onfleet a good option for courier businesses. 
• A live chat option inside the driver mobile app, so it’s easy for dispatchers and drivers to communicate without opening a new app or window. 
• Customers can also communicate directly with drivers, without sharing phone numbers. 
• Detailed driver analytics, including actual vs planned stop duration, and on-time vs late deliveries.

Onfleet’s main weaknesses are related to cost, ease of use and inconsistent route optimization:

• Most of the complaints we hear from Onfleet users are about poorly optimized routes, with lots of criss-crossing and inaccurate addresses. Compounding the problem, users report that it’s difficult to make changes to Onfleet’s routes. 
• The platform is complex and requires training to get started. There’s also no timeline view, which can make daily delivery management more difficult. 
• It’s expensive and their pricing is inflexible. The $500 per month starting price excludes many smaller businesses, and there’s a big jump to the next tier at $1,150 per month. This can leave some of their customers having to choose between paying for overages, or paying for capacity they don’t use. 

What do actual customers say?

Onfleet customer reviews

Easy to use and our delivery drivers really appreciate the easy access to maps when they are delivering. Onfleet support has been great! — Dave H, small business Operations Director

Modern logistics platform for serious on-demand companies — James W, cofounder, midsize construction company.

Onfleet gives a ton of control to both the driver and the dispatcher. There is a large degree of freedom when it comes to assigning and completing tasks, creating different driver teams, and allowing drivers to contact recipients. — Marquise D, small business owner.

The route optimization is definitely not 100% and occasionally throws up some odd routes which would require amphibious delivery vehicles. — Brett K, midmarket Director.

Things that should be commonplace are considered extra add-ons which can increase your price. -- Robbin C, midmarket Distribution Manager

Onfleet pricing

Starts at $500 per month with a limit of 2,000 pickup/delivery tasks. Barcode scanning, age verification and 5,000 pickup/delivery tasks start at $1,150 per month. Custom pricing is available for enterprise customers.

Onfleet does offer a 14-day free trial, but you will need to give your phone number and credit card info.

Read our detailed comparison of Onfleet vs Bringg for more details.

5. Route4Me

Route4Me is one of the original route planning and route optimization tools. It has a well-developed marketplace of add-on modules so that it’s easily customizable to different e-commerce business needs. For example, you can add on modules for curbside pickup, avoiding left or right turns, or for allocating stops to time windows. 

Route4Me’s main strengths and weaknesses

Route4Me’s major strength is its flexibility. Customers can mix and match modules to create an environment that suits their needs. Depending on where in the world you’re located, for example, you can create routes that avoid either left or right turns. 

There’s also a module specifically for field service and field sales routing.

Like many of its competitors, however, Route4Me’s actual route optimization is weak. Its routes are shorter than Routific’s, which makes them mathematically efficient — but this often produces tangled routes that don’t necessarily work in the real world. 

In the words of one frustrated Route4Me customer we spoke to:

The driver app feels like it was built by engineers that never talked to drivers. — Private feedback, midmarket food & beverage supplier

In our tests we also noted that Route4Me automatically optimizes its routes to use the smallest possible number of vehicles, and this setting can’t be changed. This makes things awkward if you have your own fleet and drivers — Route4Me could leave one driver sitting idle while another works overtime.

Unrealistic ETA estimations are another problem. For example, on one route section that Routific and Google Maps both estimated would take 18-19 minutes, Route4Me estimated just 10 minutes. Journey times are routinely under-estimated, which can lead to lots of late deliveries and a very poor customer experience.

Users also report it can be difficult to use, and that it’s fairly common for vehicles to be sent to the wrong addresses.

Finally, Route4Me’s module-based pricing can make it very expensive. 

Here’s what their customers say:

Route4Me customer reviews

We have different routes everyday and this has sped up the routing process greatly. Easy to use and train new employees. — Jacob A, midsize Warehouse Manager.

Route4Me has allowed us to streamline a huge part of our business saving us hours of work a day. The support is quick, helpful and always available. — G2 verified user, SMB.

I don't think the optimisation is the best. — Kofi A, SMB Director.

The optimization is off always. I have stopped using it for that. — Vaughn A, SMB President.

Occasionally routes to incorrect address. — Lori P, SMB customer service. 

Route4Me pricing

Route4Me starts at $239 per month without route optimization. Single-driver route optimization starts at $319 per month, and if you want to optimize multiple routes at once, the price is $479 per month.

Additional modules like SMS customer notifications, curbside delivery or field service routing are add-ons that will increase the cost. 

6. Wise Systems

Wise Systems is clearly set up for the midsize and enterprise markets, as suggested by their partnerships with SAP, Oracle Netsuite and Microsoft Dynamics. 

Wise Systems strengths and weaknesses

This is complex enterprise software that needs some consulting hours and custom integration work to get up and running. Several customer reviews note that it’s not easy to get started, and that the software can be slow and laggy. 

Wise Systems has also chosen to spread its functionality across several applications rather than just one. So for example, its Route Planner is separate from Dispatcher, and there is another entirely separate application called Strategic Planner for planning recurring routes. This may add to the complexity of implementation. 

Their “Dynamic Optimization Engine” has a continuous optimization feature that appealed to some customers we have spoken to, as well as the ability to learn where drivers park over time and include that information in route planning.

The overall quality of their route optimization is apparently lacking, however:

• Routes often need manual editing after optimization.
• The algorithm produces criss-crossing “spaghett routes”.
• Customers aren’t able to reduce the numbers of drivers on the road as much as expected. 

Here’s what their customers say:

Wise Systems customer reviews

The UI is laid out very well and intuitive. — Verified G2 enterprise user

Any requests or questions we have are addressed very quickly. They have worked with us closely to adapt the software to our routing processes. — Jeff T, mid-market Delivery Supervisor

They have a very detailed plan when going through the process of implementation. — Nathan D, midmarket Director of Operations

Be prepared for a front load of information to make Wise function properly. — Marvin S, SMB Delivery Manager 

It was a challenge initially to set up; I would have preferred more live support during US business hours. — David L, SMB Chief Revenue Officer

The system is a little laggy sometimes, and you need to refresh to see your changes. — Verified G2 enterprise user

The implementation date was moved out multiple times. — Verified G2 midmarket user

Wise Systems pricing

Wise Systems don’t disclose their pricing. You will need to set up a demo and talk to a sales representative to find out more. 

7. Tookan

Tookan is something of an outlier, which seems to be most popular with SMBs rather than enterprise or midmarket customers. We’re including it anyway, since it often comes up in comparisons online. 

Tookan started in 2012 and offers route optimization, driver tracking, and customer notifications as well as services for on-demand delivery operations and taxi services. Unusually for last-mile delivery management platforms, it also offers billing and invoicing support.

Tookan’s main strengths and weakness

Tookan users seem to appreciate the Uber-like experience they can provide their customers, thanks to its white labeling options. 

It also has a large range of integrations to e-commerce platforms like Shopify, WooCommerce and Magento as well as payment gateways and third-party delivery services. 

On the downside (and it’s a big downside), Tookan’s customer service and business practices are rated poorly. Reading between the lines of some reviews, it looks they may have a tendency to over-promise and under-deliver.

There are also lots of reported reliability issues and downtime.

Here’s what their customers say:

Tookan customer reviews

Loved it was really easy to use and helped the delivery management in our company. — Jorge P, SMB CEO

We have the service integrated with our restaurant ordering system. Everything is straightforward and smooth: Drivers sign up, order assignment, and delivery … Pricing is suitable for all sizes including small businesses and startups. — Ahmad A, restaurant owner 

Looks very good and promises to be all what you need to deploy a delivery business, but after you pay, the hell starts, no answer to enquries. — Bogdan T, CEO, midmarket

A little expensive and hard to get in touch — Jorge P, SMB CEO

It does the job if your needs are veeeery veery basic. Like, you just need to keep a record of deliveries (but you're better off using Excel for record keeping than Tookan). This software is plain old horrible if you're anything bigger than a small business as it is absolutely not reliable and crashes almost all the time, one way or another. Something is always broken for some reason. — Sadid R, Founder, SMB

Tookan pricing

Like eLogii, Tookan charges according to the number of tasks (pickups or delivery orders) rather than per user. The most basic pricing starts at $23 per month for 200 tasks — essentially a single user. For 2,000 tasks a month the price is $149, rising to $299 per month for up to 5,000 tasks (around 200-250 deliveries per day). 

What about mobile apps for drivers?

We haven’t specifically included mobile driver apps in this review because it’s not really a differentiating factor. Everyone has a mobile app, and they all have the same basic features:

• Available for Android and iOS phones.
• Offer a choice of navigation apps — usually some combination of Google Maps, Apple Maps and Waze.
• Enable photo and signature proof of delivery. 

The one feature that’s not standard is the ability for drivers to chat directly with dispatchers and customers in the app, without the need to exchange phone numbers. If that’s an important feature for your business, Onfleet is a good choice.